Tag Archives: passion

The Journal of Dreams 03/14/2010

RED and the Hummingbird

It is an odd thing, life.  Never had I liked the color red much in my younger years, it was not until my older years that red best suited my need for various expression.  In The Revelation Painting, it has grown into the passion and life’s blood of the painting itself.  I found a wealth of information regarding color and the effects it has on our psychological understanding, or feelings and the impact it has that often times we are unaware of.

In researching red in business matters, I wanted to see why the Hummingbird was attracted to the red color.  I found that it is because the color shades they can see are green and red. And since most of their surroundings are green (trees) the red stands out to them.  Then I thought about business, people in general and know that often times people are overwhelmed by life and their minds mute their environment making the red attractive.

When a person is attracted to the seductive red color, maybe they cannot see the dangers or “the big picture” because the red dominates their passion and desires.  When this happens, a psychological happiness occurs and the person is left vulnerable…under the spell of red.  Walking around in a world hypnotized under a seductive “spell” could prove less than favorable and against the very grain of existence.  Remember business is a predator, it wants you!

Color Meanings in Business

 Understanding color meanings in business is essential when you are establishing a business profile. Color psychology affects our lives in so many ways, yet we often don’t realize the impact of our color choices on our website colors, on our stationery and packaging, in our retail store or office, in our marketing or our business clothing. Color has a powerful subconscious effect on every part of our lives, without even saying a word; an understanding of color meanings in business gives us an invaluable tool to get the best response to our marketing and promotional efforts and ultimately to create a successful business.

In applying the information about color meanings in business to enhance your own business profile and marketing, don’t use any color entirely on its own; it is always best to use a complementary color with your main choice as over-use of any one color can negate its effect and in fact have the opposite effect.

There is almost always more than one option of color combinations to assist your business, so you don’t have to choose any color that you do not like or resonate to. Or you may use the disliked color in a very small amount to get the response you want from your customer. For example, you may use just a very small amount of red to indicate your passion or energy for your business or as a call to action button on your website. Read all the information on each color in this ‘color meanings in business’ section to determine the best choices for your business.

Red: color meanings in business

Red is a warm and positive color, a very physical color which draws attention to itself and calls for action to be taken.

In color psychology red means energy, passion, action, strength and excitement.

Red stimulates the physical senses such as the appetite, lust and sexual passion. Although it is often used to express love, it really relates more to sexual passion and lust – pink relates more to romantic love than red.

Red represents masculine energy, whereas its softer version, pink, is associated with feminine energy.

Red, a universal sign of danger and warning, can also show and create aggressiveness and anger, particularly if used to excess in the wrong applications.

Physiologically, red stimulates and energizes the physical body, including the nerves and the circulation of blood, raising blood pressure and heart rate. It is stimulating to the appetite and therefore a great color to use for any product associated with food and its service, including restaurants and take-away businesses.

Red excites and motivates but in excess it can cause anxiety and tiredness. It also has negative connotations associated with blood, war and violence.

The color which most complements and balances red is turquoise, although green or blue will also create balance.

Key Words:

Positive Color Meanings in Business:

  • action, power, energy, speed
  • passion, desire, lust
  • strength, courage
  • attention-getting, motivating, stimulating, energizing
  • driven and determined
  • exciting, warm, spontaneous, assertive and confident

Negative Color Meanings in Business:

  • aggression and anger
  • domineering, over-bearing and tiring
  • quick-tempered, ruthless, fearful and intolerant
  • rebellious and obstinate
  • resentful, violent and brutal

Using Red in Business:

Often used as a warning sign, red is best used as an accent color as too much red can overwhelm.

Red will always elicit a passionate response but the response may be either positive or negative and you may have no control over this response as it will be in the hands of your potential customer.

Red encourages buyers to take action and make a purchase. For example, it could be used to tempt an impulse buy at the purchase counter in your store, as footprints or arrows directing people around your store or to your cash register, or for a ‘buy now’ button on a website.

A touch of red can be used as one of the colors on your website to indicate your energy and passion for your business. In larger amounts it is effective in the promotion of products or services related to food and appetite, energy, passion or speed.

http://www.empower-yourself-with-color-psychology.com/color-meanings-in-business.html

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The Journal of Dreams 02/01/2010

THANK GOD FOR CRAFT STORES!!!

I found myself slipping on the ice driving too fast to try to get to the craft store near my home in search of acrylic flakes of hologram.  I remember thinking it’s not worth a crash but then I remembered thinking Oh yes it is!  I was fearless relying on the greatest backer of this painting to keep me safe.  I imagined God watching me drive so fast on ice to get what I needed and shaking his head with a conniving grin on his face whispering “easy boy, easy”.

The size is big enough to capture the rainbow effect I am seeking.  They are like magnified glitter chunks ranging in geometric shapes around 4mm in size.  Seemingly slightly crushed and flattened back out, the minute creases and ridges capture and hold light from all angles so that the rainbow effect is luminous!  I will use this if nothing better can be found.  I had a dream last night about aurora borealis which is the coating (rainbow effect) on rhinestone.

Hours were spent looking at some of the most magnificent rhinestone in the world.  I found myself fascinated and thinking about all kinds of designs unrelated to The Revelation Painting.  I even downloaded a program which cuts stones in various faceted shapes.  Planning ahead to be a stone cutter, I was really caught up in the beauty of it all.  I deleted that program this morning as much as I want to do so many things, I just don’t have the time.

About seven years ago I was applying for Law School and was accepted in California.  I thought I could make the porcelain dolls I dreamed of in my spare time while working fulltime and going to Law School.  I even bought the books for the first 2 semesters, expensive business suits, a new computer…I was ready!  Then I entered an art show and was accepted.  Being encouraged to have the opportunity to do paint, my true passion, I dropped Law School.

I wrote some of the biggest art galleries in New York and after 6 weeks heard back and I was accepted for an entire year in residency.  Thinking my life would change I made frivolous plans to move to Manhattan.  I planned everything out, called “reputable” movers and got quotes, budgeted my money and waited until the last day on my lease to leave.  I had gotten rid of all my furniture and made my load fit in a 14 foot truck.

I took a travel job with good pay and the housing was set up, I googled and mapquested the area, the plans, and it seemed as though it would be a smooth transition.  I had money to last us a month or so, fill the new place with food, had maps of the subway system, planned to “go green” and stop driving and polluting the air.  Everything was set up perfectly and we were excited to get on the road and start our new lives!

The mover came and the quote changed to 4 times more than what he had originally quoted.  I did not have the money for that and I was as mad as hell.  That being said, I put everything my daughter and I owned in local storage with plans to get it out within two weeks.  We stuffed the car with what would fit and headed to Manhattan.  It took 4 days driving across the country to live my dreams.  I had never been to Manhattan…that was my first mistake.

We arrived and moved into a box of an apartment, essentially a storage room set up like an Ikea magazine ad.  It is amazing that a 300sf room can be labeled a one bedroom apartment!  I knew we were in trouble.  People don’t really drive in Manhattan and if they do, they pay around $400.00 or more a month to park their car in a garage because there is no place else to park it.  We lived within walking distance of SoHo, where the gallery was that accepted my art.

Needless to say, everything went wrong.  My car was robbed, I couldn’t get to the job by driving and going under the ground in the subway system was a nightmare.  I didn’t know where I was, where I was going, if my daughter was Ok…I tried to “be strong” but found myself in the absolute worst mess I had ever gotten myself into in my life!  One evening my daughter and I walked over to the gallery.  I remember seeing a sign that said by appointment only…I sat down and cried.

I never contacted the gallery.  My art was in storage 4 days away and I could not get it and even if I could there was no place to put it, I would end up leaving it somewhere.  My dreams were shattered, I had screwed up beyond screwing up.  Two years ago I finally got back to our belongings and put them into a truck promising I would never leave them behind again.  When I saw my art I cried so hard I lost my breath.