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The Journal of Dreams 03/14/2010

RED and the Hummingbird

It is an odd thing, life.  Never had I liked the color red much in my younger years, it was not until my older years that red best suited my need for various expression.  In The Revelation Painting, it has grown into the passion and life’s blood of the painting itself.  I found a wealth of information regarding color and the effects it has on our psychological understanding, or feelings and the impact it has that often times we are unaware of.

In researching red in business matters, I wanted to see why the Hummingbird was attracted to the red color.  I found that it is because the color shades they can see are green and red. And since most of their surroundings are green (trees) the red stands out to them.  Then I thought about business, people in general and know that often times people are overwhelmed by life and their minds mute their environment making the red attractive.

When a person is attracted to the seductive red color, maybe they cannot see the dangers or “the big picture” because the red dominates their passion and desires.  When this happens, a psychological happiness occurs and the person is left vulnerable…under the spell of red.  Walking around in a world hypnotized under a seductive “spell” could prove less than favorable and against the very grain of existence.  Remember business is a predator, it wants you!

Color Meanings in Business

 Understanding color meanings in business is essential when you are establishing a business profile. Color psychology affects our lives in so many ways, yet we often don’t realize the impact of our color choices on our website colors, on our stationery and packaging, in our retail store or office, in our marketing or our business clothing. Color has a powerful subconscious effect on every part of our lives, without even saying a word; an understanding of color meanings in business gives us an invaluable tool to get the best response to our marketing and promotional efforts and ultimately to create a successful business.

In applying the information about color meanings in business to enhance your own business profile and marketing, don’t use any color entirely on its own; it is always best to use a complementary color with your main choice as over-use of any one color can negate its effect and in fact have the opposite effect.

There is almost always more than one option of color combinations to assist your business, so you don’t have to choose any color that you do not like or resonate to. Or you may use the disliked color in a very small amount to get the response you want from your customer. For example, you may use just a very small amount of red to indicate your passion or energy for your business or as a call to action button on your website. Read all the information on each color in this ‘color meanings in business’ section to determine the best choices for your business.

Red: color meanings in business

Red is a warm and positive color, a very physical color which draws attention to itself and calls for action to be taken.

In color psychology red means energy, passion, action, strength and excitement.

Red stimulates the physical senses such as the appetite, lust and sexual passion. Although it is often used to express love, it really relates more to sexual passion and lust – pink relates more to romantic love than red.

Red represents masculine energy, whereas its softer version, pink, is associated with feminine energy.

Red, a universal sign of danger and warning, can also show and create aggressiveness and anger, particularly if used to excess in the wrong applications.

Physiologically, red stimulates and energizes the physical body, including the nerves and the circulation of blood, raising blood pressure and heart rate. It is stimulating to the appetite and therefore a great color to use for any product associated with food and its service, including restaurants and take-away businesses.

Red excites and motivates but in excess it can cause anxiety and tiredness. It also has negative connotations associated with blood, war and violence.

The color which most complements and balances red is turquoise, although green or blue will also create balance.

Key Words:

Positive Color Meanings in Business:

  • action, power, energy, speed
  • passion, desire, lust
  • strength, courage
  • attention-getting, motivating, stimulating, energizing
  • driven and determined
  • exciting, warm, spontaneous, assertive and confident

Negative Color Meanings in Business:

  • aggression and anger
  • domineering, over-bearing and tiring
  • quick-tempered, ruthless, fearful and intolerant
  • rebellious and obstinate
  • resentful, violent and brutal

Using Red in Business:

Often used as a warning sign, red is best used as an accent color as too much red can overwhelm.

Red will always elicit a passionate response but the response may be either positive or negative and you may have no control over this response as it will be in the hands of your potential customer.

Red encourages buyers to take action and make a purchase. For example, it could be used to tempt an impulse buy at the purchase counter in your store, as footprints or arrows directing people around your store or to your cash register, or for a ‘buy now’ button on a website.

A touch of red can be used as one of the colors on your website to indicate your energy and passion for your business. In larger amounts it is effective in the promotion of products or services related to food and appetite, energy, passion or speed.

http://www.empower-yourself-with-color-psychology.com/color-meanings-in-business.html

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The Journal of Dreams 01/21/2010

I spent the majority of the day looking at the faces of lions, calf’s, and eagles.  These are extremely beautiful animals!  I also researched meaning and perceived meanings of The Four Living Creatures.  I found other parts where they are mentioned but the description is different.  I am wondering what these creatures truly represent but more so wondering what my personal connection to them are.  These are the creatures I have dreamed about since I was a child and through all the photos I have searched, there are no similarities from any other artist’ that come close to what I imagined they look like.

I learned a lot from painting the black horse and being unprepared.  I cannot repaint the creatures over and over because I am using real feathers for their wings in some places.  It seems like all the art I have done throughout my life is somehow tied to this painting.  I used feathers in several paintings depicting angels of one sort or another.  Feathers are hard to manage, you have to put down an adhesive and gently work the feather into it with a stiff brush to capture the detail of each individual line which make up the feather itself.  They are very delicate and need patience which is a lacking attribute for me.

Painting eyes on feathers might pose a critical problem.  Even placing the feathers might cause degradation after time since they are carbon based (once living).  Hopefully the lacquer will seal them forever leaving minimal opportunity for deterioration.  I might consider painting feathers under them in case they deteriorate.  White feathers are the best, then from what I learned about highlighting to created depth in texture from the sky, I can color them grey, or other colors and the white is like fresh, white canvas allowing the actual color to show in its brilliant and true pigment.

The Journal of Dreams 01/17/2010

The snow is falling today.  When I got off work this morning there were frosted snowflakes on the windows of my car.  While I waited for the car to warm up, I took pictures of them with my cell phone.  The colors where sparkling blues, greens, yellows, oranges, just about every color of the rainbow.  Although I was freezing and tired, it wasn’t too much to sit for 10 minutes trying to capture the sparkle and magic of it all.  I think that is otherwise known as “smelling the roses”.

I studied the amazing natural designs and stunning details.  The colors were what I imagined God to be in The Revelation Painting.  The closest thing I know to that effect is hologram glitter.  It has every color of the rainbow within it.  Diamonds of course have that effect to but are not only out of my reach, I do not think I would give diamond thieves the satisfaction even if I had the money for them.  Search blood diamonds and see the stories.

I will be moving the 4 canvases down today and replacing them with 4 wooden canvases and start working on God.  I imagine this morning inspired me to start working on it.  I was going to work in the other direction since some of the work on those canvases was done long ago.  Maybe it is a better approach to work from start to finish in the direction of the painting, as I have already seen that the black horse is bigger than my original sketch and measurements in The Journal of Measures.

The need to sleep is overwhelming almost every time I try to paint.  I have set goals and am forcing myself to paint even if I do not think I can.  In effort to get relief, I built a page into the website called GIVE/TAKE where not only did I list the things needed to complete the painting, but I listed avenues for corporate sponsorship.  Hopefully someone will take an interest in the painting and support me enough to allow for restful painting instead of fatigued painting.  I am prepared either way.