It is an odd thing, life. Never had I liked the color red much in my younger years, it was not until my older years that red best suited my need for various expression. In The Revelation Painting, it has grown into the passion and life’s blood of the painting itself. I found a wealth of information regarding color and the effects it has on our psychological understanding, or feelings and the impact it has that often times we are unaware of.
In researching red in business matters, I wanted to see why the Hummingbird was attracted to the red color. I found that it is because the color shades they can see are green and red. And since most of their surroundings are green (trees) the red stands out to them. Then I thought about business, people in general and know that often times people are overwhelmed by life and their minds mute their environment making the red attractive.
When a person is attracted to the seductive red color, maybe they cannot see the dangers or “the big picture” because the red dominates their passion and desires. When this happens, a psychological happiness occurs and the person is left vulnerable…under the spell of red. Walking around in a world hypnotized under a seductive “spell” could prove less than favorable and against the very grain of existence. Remember business is a predator, it wants you!
Color Meanings in Business
Understanding color meanings in business is essential when you are establishing a business profile. Color psychology affects our lives in so many ways, yet we often don’t realize the impact of our color choices on our website colors, on our stationery and packaging, in our retail store or office, in our marketing or our business clothing. Color has a powerful subconscious effect on every part of our lives, without even saying a word; an understanding of color meanings in business gives us an invaluable tool to get the best response to our marketing and promotional efforts and ultimately to create a successful business.
In applying the information about color meanings in business to enhance your own business profile and marketing, don’t use any color entirely on its own; it is always best to use a complementary color with your main choice as over-use of any one color can negate its effect and in fact have the opposite effect.
There is almost always more than one option of color combinations to assist your business, so you don’t have to choose any color that you do not like or resonate to. Or you may use the disliked color in a very small amount to get the response you want from your customer. For example, you may use just a very small amount of red to indicate your passion or energy for your business or as a call to action button on your website. Read all the information on each color in this ‘color meanings in business’ section to determine the best choices for your business.
Red: color meanings in business
Red is a warm and positive color, a very physical color which draws attention to itself and calls for action to be taken.
In color psychology red means energy, passion, action, strength and excitement.
Red stimulates the physical senses such as the appetite, lust and sexual passion. Although it is often used to express love, it really relates more to sexual passion and lust – pink relates more to romantic love than red.
Red represents masculine energy, whereas its softer version, pink, is associated with feminine energy.
Red, a universal sign of danger and warning, can also show and create aggressiveness and anger, particularly if used to excess in the wrong applications.
Physiologically, red stimulates and energizes the physical body, including the nerves and the circulation of blood, raising blood pressure and heart rate. It is stimulating to the appetite and therefore a great color to use for any product associated with food and its service, including restaurants and take-away businesses.
Red excites and motivates but in excess it can cause anxiety and tiredness. It also has negative connotations associated with blood, war and violence.
The color which most complements and balances red is turquoise, although green or blue will also create balance.
Positive Color Meanings in Business:
- action, power, energy, speed
- passion, desire, lust
- strength, courage
- attention-getting, motivating, stimulating, energizing
- driven and determined
- exciting, warm, spontaneous, assertive and confident
Negative Color Meanings in Business:
- aggression and anger
- domineering, over-bearing and tiring
- quick-tempered, ruthless, fearful and intolerant
- rebellious and obstinate
- resentful, violent and brutal
Using Red in Business:
Often used as a warning sign, red is best used as an accent color as too much red can overwhelm.
Red will always elicit a passionate response but the response may be either positive or negative and you may have no control over this response as it will be in the hands of your potential customer.
Red encourages buyers to take action and make a purchase. For example, it could be used to tempt an impulse buy at the purchase counter in your store, as footprints or arrows directing people around your store or to your cash register, or for a ‘buy now’ button on a website.
A touch of red can be used as one of the colors on your website to indicate your energy and passion for your business. In larger amounts it is effective in the promotion of products or services related to food and appetite, energy, passion or speed.